Protect Your Brand: Trademarks for Small Businesses
We are all familiar with iconic brands like Coke® and McDonald’s® Just hearing the name Coke will bring back old jingles, and all of us recognize the golden arches from a mile away. These brands have been carefully cultivated over decades through high dollar advertising and by using the protections afforded by trademark registration. The advantage for large corporations is clear, but what about small businesses? Should you register a...